When Lady Estee Lauder, the founder of the Estee Lauder brand, invented product samples in the 1940s, she never expected that at that time, as a free trial gift, she could one day stand out and establish her own home.
With
the booming development of e-commerce, the information explosion and
ubiquitous marketing promotion in the era of social media, sample has
become one of the means for cosmetics brands to attract consumers.
From trial outfits to clearly priced products, small samples cater to
the consumption philosophy of contemporary young people pursuing
freshness and experience at the right time.
These cosmetics, collectively known as small samples in the consumer market, have gradually evolved into an independent category - secondary samples, which are distinguished from traditional small samples. The upgraded packaging form of secondary samples, enhanced product efficacy, and increased brand value have made them more favored by consumers.
On the other hand, the popularity of the 'small sample economy' has led market regulatory authorities to strengthen market management and urge businesses to improve their self compliance. We know that most cosmetics are produced through OEM channels, and secondary packaging is no exception. Compared with ordinary cosmetics production, secondary packaging has a relatively low gold content and a higher technical threshold. There are only a few cosmetics factories in China that specialize in secondary packaging, and Yunfei Shi is one of them.
Yunfei Shi Cosmetics (Shanghai) Co., Ltd. is a Hong Kong, Macao, and Taiwan wholly-owned company located in the 'Oriental Beauty Valley' of Fengxian District, Shanghai. Established in 2008, it is a cosmetic ODM enterprise that focuses on secondary products; The company has two factories and more than 700 employees. In 2021, the sales scale reached 200 million. Since 2017, I have been awarded the Zhuangxing Town Wealth Contribution Award for five consecutive years.
The company has introduced fully automated production equipment imported from South Korea, multiple excellent packaging assembly lines, and serves multiple domestic and foreign cosmetics enterprises, providing excellent production and processing services specifically for various brand companies.
In recent years, following the pace of the market, Yunfeishi has developed from the original relatively simple small and medium-sized sample filling and packaging, filling and packaging of profiled aluminum foil bags to the diversification of the current stage, and has successively developed a series of products, such as blisters, facial mask cups, AFP three-dimensional aluminum foil, capping ampoules, bullet ampoules, and fresh food locking bags, which have occupied a place in the market.
Winona, Zhuben, Cainiao, and Recipe are popular cosmetics brands, and their secondary products are all produced by Yunfei Shi. The complete supply chain and specialized hard power are the primary reasons why Yunfei Shi attracts many cutting-edge brands. The win-win cooperation concept is an important reason for Yunfei Shi's continuous growth. Customized packaging design and flexible minimum order quantity make Yunfei Shi more attractive than similar companies.
Yu Yi, the general manager of Yunfei Poetry Company, once stated that in the future, Yunfei Poetry will continue to deepen its efforts in this small race track and plan to invest one to two new projects each year to continuously innovate. We also believe that with production enterprises like Yunfei Shi as a foundation, the market of 'small sample economy' will definitely create better results.