Recently, sample cosmetics have become popular in the whole market, and social software has been opened, which is full of strategies to buy samples at low prices: 'It's 2022, and no sisters has not yet known about the beauty sample group. Since I joined the sample group, my skin care products are all small samples, and I can't afford to buy formal clothes. Small samples are not only cheap but also big brand authentic products. Next, I will teach you how to collect beauty samples...'

It is not difficult to find that in addition to major social media apps, there are also many stores in the offline market that mainly promote small samples. The small sample economy is highly sought after, why did small sample cosmetics suddenly become popular? The high cost-effectiveness of this sample cannot be separated. Many large brand cosmetics are often priced at thousands of yuan, making it much more friendly. Along with the popularity of small samples, there is also a fresher term - secondary cosmetic, which is often mentioned.

Many friends believe that small sample cosmetics and second throw cosmetics are similar things, but in fact, there are significant differences between the two. Small samples are not second throw cosmetics, and second throw cosmetics are not equal to small samples. In order to gain a deeper understanding of the difference between small samples and secondary samples, we found Yu Yi, the general manager of Yunfei Shi Cosmetics Shanghai Co., Ltd., a well-known secondary packaging factory in China, and invited him to conduct a professional analysis of secondary samples and small samples. The following is a list of key content.

The small sample features small capacity, while the secondary throw emphasizes one-time use. Literally, a small sample is a small sample, with one throw at a time and a smaller capacity than a small sample. The sample can be used multiple times, and for each throw, it is only used once. In terms of categories, the most common samples are facial cleanser, water cream and liquid foundation. At present, essence is the most popular part of the second throw.

The small samples are mostly gifts, while the secondary samples are mostly formal products. The product labels of small samples usually indicate 'not for sale' as a means of attracting merchants. The secondary throw usually appears in the form of a box or package, with a set usage period.

Sample design is the seller's mindset, while secondary design is the buyer's mindset. For merchants, the most direct purpose of developing samples is to attract purchases and allow consumers to try them out before purchasing formal attire. Some businesses also use 'sending more small samples' as a means of attracting customers, converting them into formal capacity, and then selling them as gifts. In this way, the small sample economy has transformed the small sample from a means to an end. Secondary throwing is a category specifically developed by the brand from the perspective of consumers, with scientific usage and portability.

The sample is a proportional reduction of formal products, with a reference point. The secondary product is an independently developed category with its own design philosophy. In the production process, the sample is usually filled in the same factory as the formal product, and the appearance design is modeled after the formal product. The secondary polishing is designed and processed by a professional secondary polishing factory. Taking Yunfei Poetry as an example, the production equipment, production process, and packaging materials of the secondary polishing are different from those of the sample. From the perspective of packaging, Yunfeishi can produce common secondary disposable products such as blisters, bags, bags, facial mask cups and ampoules.

After the above comparison, I believe everyone has a basic understanding of the difference between small samples and secondary throwing. Due to its deep binding with formal products, the development ceiling of small samples has been determined, while secondary packaging has broken through this limitation. The diversity of packaging forms has made its market prospects broader.