Can makeup also be made into a secondary throw style? The second generation factory, Yunfei Poetry, has achieved this goal

The popularity of second throw cosmetics has been increasing recently. Entering the keyword 'second throw' in the cosmetics regulatory app resulted in 1989 record keeping messages popping up. Most of them are stock solution, freeze-dried powder, facial mask, etc. At first glance, almost all of them are skin care products. Especially with the popularity of secondary polishing, it is easy to equate secondary polishing with skincare. In fact, the concept of secondary polishing cosmetics is very broad, and in addition to skincare, makeup and washing can also be made into secondary polishing. We have explored the development trajectory of secondary polishing cosmetics through the research and development process of Yunfei Poetry, a factory that produces secondary polishing cosmetics.

Usually, secondary cosmetics are not classified according to categories such as skincare, makeup, and toiletries like ordinary cosmetics. Secondary cosmetics are classified according to packaging methods, 'explained Yu Yi, the general manager of Yunfei Shi Cosmetics Factory. In 2021, the top three of Yunfeishi's explosive product orders are blister type secondary polishing, AFP three-dimensional aluminum foil type secondary polishing, and injection facial mask cup type secondary polishing.

In the early days, secondary products started with low-cost bags, with products such as shampoo and conditioner dominating. The secondary cosmetics of that era were mostly gifts used by merchants to attract consumers to purchase. As they were free gifts, it was necessary to try to control costs as much as possible. The bagged second toss not only appears in the couple's beauty shop in the urban and rural fringe, but also in the shopping malls in big cities as a sample gift to consumers. It can be said that the popularity is high, but the market value is not high.

With the prosperity and development of the market economy, cosmetics brands are springing up like mushrooms after rain. Cosmetics merchants have become increasingly aware of the brand, and they pay more attention to the quality of their products. Secondary packaging has also been upgraded. As an upgraded version of bag packaging, bubble packaging is a packaging method that seals products between the bubble cover and the bottom plate formed by transparent plastic sheets. Its three-dimensional nature is strong, both beautiful and advanced. This packaging method actually comes from drugs, and the most common capsule pill is the bubble type packaging. Bubble packaging is currently the highest proportion and most representative secondary packaging method.

AFP three-dimensional aluminum foil secondary throwing and plastic injection facial mask cup are popular secondary throwing packaging methods in the near future. Runbaiyan, Peraya, Yunifang, Fuljia, Kefumei, and Lifetime Research brands have entered into secondary throwing skin care products such as secondary throwing liquid, secondary throwing essence, secondary throwing lotion, secondary throwing facial mask. The first thing that became popular was the second essence and essence, and the smeared facial mask also caught up.

Recently, the cosmetics category also has the trend of secondary disposal. The secondary disposal of makeup oil, liquid foundation and air cushion makes people think that secondary disposal is not only a way of packaging, but also a way of life. essence, facial mask, and beauty pupil can be secondary disposal. People are increasingly paying attention to the portability and experiential quality of consumer goods, which are precisely met by secondary packaging. As the largest secondary packaging factory in China, Yunfei Poetry's production capacity exceeded 500 million units in 2021, which indirectly proves that the future of the secondary packaging cosmetics market is promising.