Yunfei Shi Cosmetics (Shanghai) Co., Ltd. was registered and established on April 28, 2008 at the Shanghai Administration for Industry and Commerce. Legal representative Yu Yi, the company's business scope includes research, development, production, processing of cosmetics and related raw materials. The main business is cosmetic processing. Yunfei Poetry deeply delves into the field of sub polishing cosmetics OEM, focusing on 'fresh', 'high concentration', 'high efficacy', and 'quantitative skincare' sub polishing cosmetics, and has established close cooperative relationships with more than 400 well-known brands both domestically and internationally.
Company Name: Yunfei Shi Cosmetics (Shanghai) Co., Ltd
Foreign name: YOUNGFACE Cosmetic Shanghai Co., Ltd
Main business: Cosmetics ODM
Company nature: Sole proprietorship of Hong Kong, Macao, and Taiwan
Introduction:
Yunfei Shi Cosmetics (Shanghai) Co., Ltd. was established in 2008, and its factory is located in Dongfang Meigu Zhuangxing Industrial Park, Fengxian District, Shanghai. It is a professional ODM company with secondary cosmetic products as its characteristics. It is one of the large-scale and diverse secondary cosmetic factories in China.
As of 2022, the company has established two self owned factories, covering an area of 16 acres, with over 500 employees, 28 secondary cosmetics production lines, and an annual production capacity of 800 million units.
Development History:
1. In 2008, Yunfei Poetry was established in Shanghai, focusing on the mass market and packaging small samples of cosmetics in bags.
2. In 2010, Yunfei Poetry upgraded its ordinary small and medium-sized sample bag products and launched irregular aluminum foil bag bags and compact aluminum foil bag bags, becoming a revolutionary in bag product innovation.
3. In 2015, Yunfei Shi developed bubble mask products and took the lead in opening new markets with differentiated advantages.
4. In 2016, Yunfeishi developed capping ampoule products to enhance the sense of value of essence products and cut into the medical and aesthetic lines.
5. In 2017, Yunfei Shi developed PP material bullet ampoules, seizing the first wave of plastic ampoules and ushering in the era of high-efficiency skincare.
6. In 2018, Yunfei Shiyan issued AFP three-dimensional aluminum foil bag packaging, developed patented equipment, and achieved the first three-dimensional filling packaging of bagged cosmetics.
7. In 2019, Yunfei Poetry developed makeup removal wipes and freshness locking strips, enhancing the experience of cosmetics and winning the favor of the younger generation of consumers.
8. In 2020, Yunfeishi will research and develop SPA essence, integrate the skin care concept of cinema brand, and provide consumers with cinema level skin care solutions.
9. In 2021, Yunfei Shi expanded its second factory, increasing its production capacity by 40%.
10. In 2022, Yunfei Poetry established its positioning as a 'professional secondary cosmetic factory' and deeply explored the market potential of secondary cosmetic products.
11. In 2023, Yunfeishi will strengthen the development of pen cosmetics, and establish a pen product line including eyebrow pens, eyeliner gel pens, lipliner, and silkworm laying pens.
Product Type:
Yunfei Poetry has a relatively rich product line, mainly including four categories: secondary polishing, makeup pens, hose, and small and medium-sized samples.
Secondary cosmetics are the leading category of Yunfei Poetry. Secondary cosmetic, as the name suggests, is a type of ready to use and disposable cosmetic. Secondary cosmetics adopt innovative packaging methods, which have the advantages of being quantifiable, safe and hygienic, lightweight and portable. According to the characteristics of the packaging materials used, secondary packaging cosmetics are divided into soft packaging secondary packaging and hard packaging secondary packaging.
The secondary packaging of soft bags adopts an integrated filling and packaging method, which closely connects the container forming and material filling processes. Its advantage is to minimize the introduction of external pollutants and maintain the cleanliness and freshness of the product. The secondary toss of soft bags that Yunfeishi can contract include: aluminum foil bag, aluminum foil strip bag, AFP three-dimensional aluminum foil bag, blister, SPA essence, facial mask, makeup remover, etc.
Hard packaging secondary packaging belongs to non integrated molding filling packaging, which has the advantages of more diverse container design schemes, more diverse product presentation forms, and higher sense of value. Yunfei Shike's secondary hard packaging products include plastic injection facial mask cups, aluminum plastic cups, ampoules, etc.
Makeup pens are the second largest category after Second Throw, including eyebrow pens, eyeliner gel pens, lipliner, and silkworm laying pens. With the diversification of Chinese consumers' demand for facial makeup, the market share of local makeup represented by pens is on the rise. In this context, Yunfei Shi established the Pen Product Development and Research Center, focusing on the innovation of pen product formulas and dosage forms. Yunfei Shi's pen products are mainly automatic rubber pens, which have the advantages of flexible pen core diameter, soft texture, high color rendering, and flexibility and versatility.
Yunfei Poetry adopts a development strategy of focusing on secondary cosmetics, supplemented by cosmetic pen products. While focusing on innovative research and development of secondary cosmetics, it also takes into account the richness of its product line and enhances its comprehensive strength.
Cooperative clients:
Yunfei Poetry links the upstream and downstream industries, providing OEM services for local Chinese brands. As of now, Yunfei Poetry has established cooperative relationships with over 400 clients. Collaborating brands include well-known brands such as L'Oreal, Shanghai Jiahua, Naturaltang, Pelaia, Shui Yang Co., Ltd., Mao Geping, Zhuben, Cainiao and Formula Maker, and NetEase Yanxuan.
At the same time, Yunfei Poetry has established close cooperative relationships with many cosmetics outsourcing enterprises in the industry, such as Kesimeishi, Yingteli, Koushi Manjia, Shanghai Yinong, Suzhou Huida, etc., with flexible business philosophy, to jointly help promote the prosperity of the local cosmetics market.
Long term planning:
In 2023, Yunfei Poetry signed an investment agreement with the Jinhui Town Government of Fengxian District, Shanghai, intending to purchase an industrial land parcel covering an area of approximately 25 acres. According to the investment plan, Yunfei Poetry will build a super secondary polishing factory that integrates research and development and production functions in 2025, with a construction area of 40000 square meters and a capacity to accommodate over 2000 people for office and production. This project is a key component of Yunfei Poetry's professional layout in secondary polishing outsourcing.
Yunfei Shi will continue to focus on the research and development, upgrading, and upgrading of secondary cosmetics, striving to become a leader in the secondary cosmetics track.